Ever since FB started throttling business pages in an effort to raise money (ie pay-to-promote/boost post), I’ve noticed a sharp decline in both how many people see my photos on FB and the number of likes.
For example, yesterday I posted a photo on FB. The stats are above. FB allowed a scant 123 views out of 941 people who have liked my FB photography page – or about 13-percent of my potential audience. Of that audience, there was one “like” which translates to .1-percent of my total potential audience. It’s not the quality of the photography, FB simply isn’t showing that photo in the feed. Same exact photo on instagram got 13 likes when I posted it (or 118-percent of my audience there – I’m new to instagram and only have 11 followers). The model in the photo got 58 likes on instagram when he posted it there.
So I decided to run a test to see where the most people see and like my work. It’s a little geeky in terms of numbers and percentages, but that’s the point of this test.
Now to be fair, this test was a little lopsided because FB actually let people (a whole lot of people – like ten times more than normal since FB began throttling content) see this photo! Here are the results.
On the upper left is the FB post. FB let a whopping 1038 people see this post. The model shared the photo so I tapped into a lot of her audience. Even so, with 38 likes out of 941 fans on my FB page, that’s 3.66-percent of my FB audience that liked the photo.
Same photo (upper right) on G+ got 30 plus one’s (likes) and three shares. That’s 1.65-percent of my g+ followers there who liked the photo.
Lower left is the photo on pheed. One like but with only 9 subscribers to my pheed, that’s 11-percent of my subscribers there.
Lower right is instagram. This photo received 28 likes on instagram, and with only 11 followers, that’s a whopping 254-percent of my instagram followers!
Here are the results in a little easier to understand list:
FB – 38 likes from 941 followers or 3.66% of my fan base on FB
G+ – 30 likes from 1817 followers or 1.65% of my fan base on G+
pheed – 1 like from 9 followers or 11% of my fan base on pheed
Instagram – 28 likes from 11 followers or 254% of my fan base on Instagram
Instagram is the clear winner here in terms of audience. And again, these results are a little skewed because FB rarely lets so many people see one of my posts. Even so, instagram still was far more popular considering I’m brand new to instagram and don’t have much audience base there yet. Posting to instagram from the web takes a couple of steps, but it’s worth it if you’re looking to share your photos.
This is far from a scientific or exhaustive test. Your results may vary. I know I’ll be posting more on instagram in the future though! And yes, I know FB owns instagram so it’s probably only a matter of time before they start throttling posts there. But until that happens, it appears to be a pretty great resource for promoting photography work.
Oh, and finally, I opted to skip twitter on this test since I don’t use it much in my day-to-day posts. Maybe in the future but ever since my account there got hacked, twitter has lost some appeal to me.
© 2013 Pete Springer
portland photographer Pete Springer