Most of us try to maintain a strong internet presence to promote our work and businesses. Social networking plays a vital role in that.
But one place you might want to avoid is LinkedIn. As previously mentioned, I’ve tried my best to use LinkedIn to it’s fullest potential. But I think this is the final straw: you have to have a LinkedIn account and be logged in to see someone’s full profile! That includes any bonus features you add to your profile there– such as Slideshare or Twitter or blog updates.
WTF? What kind of networking site is that? Can you imagine a website or a blog that requiring people to log-in to view all the content? How often would you be willing to do that considering all the other options that don’t require creating an account and logging in?
Just food for thought as you use your limited time and resources to develop a social media strategy. LinkedIn is only going to be useful to people who already have an account and are willing to log-in to view your content. Your energy is likely better spent on websites, blogs, facebook fan pages, twitter, and even slideshare– all of which can be viewed by others without creating an account and logging in.
